Flats for Philanthropy is an initiative started by Diana E Kelly, INC to perpetuate the company mission of "building stronger communities one step at a time." In the first year of business Diana E Kelly, INC donated over $15,000 to various charities both in Diana's hometown of Sarasota and communities around the country where the company participated in events. Seeing the impact that one year could make while really focusing on merging Diana's passion of design with giving back was "very empowering and fuel to pursue the idea further. We needed a sustainable platform to continue to develop this partnership between the shoe business and philanthropy and Flats for Philanthropy is a perfect fit, pun intended."
In the Flats for Philanthropy program, we choose or design a shoe for a specific charity with whom we have partnered. We then sell this philanthropic flat through our distribution channels as well as the charities channels with a code so that the money will go directly to their cause. The goal is to expand to charities around world and make this a global effort.
In a combined effort between Girls Incorporated of Sarasota County and Diana E Kelly, INC, the first Flat for Philanthropy was launched at Girls Incorporated on October 8th, where Diana spoke with the girls about a vision, work ethic and the American dream. Ten percent of all proceeds from the Girls Inc red Maria flat will be donated directly back to the local Sarasota chapter. To order the shoe, please visit www.DianaEKelly.com and use code GINCSRQ.
To date we have donated over $15,000 to philanthropic causes.
Forty Carrots Family Center
Cancer Alliance of Naples
Children's Dream Fund
Susan G. Komen
St. Rose Hospital Foundation
Second Harvest Food Bank
Seattle Children's Home
Sacramento Children's Home
Sunny Hills Services
CASA of Kern County
Lexington Cancer Foundation
Project Ladybug Fund at St. Joseph's Hospital
Boys & Girls Club of Monterey County
Girls INC of Sarasota FL
Humane Society of Sarasota County